From world-renowned automotive brands to IoT-driven number plate recognition, Sime Darby Motors City is the ultimate destination for car lovers and owners.

Touted as the largest automotive complex in Southeast Asia and boasting a number of the largest flagship showrooms in Malaysia and Southeast Asia, Sime Darby Motors City (SDMC) spans across 8.6 acres with an overall built-up area of 1.3 million square feet over eight levels. The complex houses six flagship centres featuring 10 brands represented by Sime Darby Motors in Malaysia.

Flagship brands here include:

  • BYD
  • BMW
  • MINI
  • Ford
  • Hyundai
  • Jaguar
  • Land Rover
  • Motorrad
  • Porsche
  • Volvo

Integrated with the latest technologies to enrich the overall customer experience at every touchpoint, the facility boasts almost 200 service bays, 700 customer parking and electric vehicle (EV) charging bays and the capacity to display more than 180 vehicles. Supporting the facility are about 60 Auto Bavaria technicians for BMW, MINI and Motorrad and over 110 certified technicians. This includes technicians who hold the highest level of certification by the principal brands, including the Zertifizierter Porsche Techniker Gold Certification which is streamlined for Porsche technicians worldwide.

To further enhance the ownership experience and improve efficiency, the facility also deploys Internet of Things (IoT) technologies, with the main highlight being the vehicle tracking management system that utilises a camera-based parking guide and customisable signages. By using automated number plate recognition (ANPR) cameras, a customer’s appointment data can be accessed upon entry at the gate, ensuring a service advisor is always alerted and ready to serve. The seamless experience is backed by a contactless self-check-in system via a QR code system, which is a safer procedure following post-pandemic protocols.

The facility was also designed to be future-ready when it comes to electric vehicles, with specialised technicians and bays to handle such vehicles. For Porsche in particular, there’s also a DC fast charger capable of delivering a maximum of 175 kW of power, which has been operational since September 2020. In addition, the entire complex is Green Building Index (GBI) certified and incorporates technologies meant to reduce the usage of paper.

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