Most developments these days claim to be an iconic landmark in the area of its development, but this brand by Mah Sing Group takes it one step further by actually naming the project Icon City. Not to be confused with the Icon Residence in Mont’ Kiara under the same group, the Icon City mixed development in Petaling Jaya is set to be a landmark to be reckoned with once it is completed.
Calling it a ‘city’ would not be far wrong, though, as the 19.6-acre land will house two 40-storey serviced apartment towers (Icon Residenz 1 & 2), a cluster of 7-storey and 8-storey shop-offices (30 Jewels), boutique offices, a corporate office tower, two SoVo suite (i-SoVo) towers, a boutique hotel, and 5-acre park. With a gross development value of RM3.2 billion, Icon City is expected to rival the nearby Mid Valley Megmall, at least in terms of size.
Icon Residenz 1 & 2
The Icon Residenz 1 & 2 at Icon City are two blocks of 40-storey serviced apartments with a total of 572 units, ranging in size from 550 sq ft to 1,820 sq ft. Icon Residenz 1 is the first tower that was launched, and consists of run-of-the-mill serviced apartment units, whereas Icon Residenz 2, dubbed the Creative Tower, offers dual-key units in addition to the usual 2- and 3-bedroom layouts. Although both towers are not linked, they offer the same facilities such as swimming pool, sauna, gymnasium, roof garden, function room, BBQ deck and picnic terrace. All units come with a fully fitted kitchen, air conditioning, audio-video intercom and security system, automated waste system and even 24-hour concierge service.
The i-SoVo units, which are 750 sf or 990 sf, offer the flexibility of a corporate office in a cosy environment, ideal for studios or small start-up companies. Facilities here include sky gardens, a business centre with video conference facilities, an executive club with lounge, gymnasium, jacuzzi pool and sauna, Wi-Fi and high speed broadband, and automated waste system.
30 Jewels Shop-Offices
The 30 Jewels shop-offices are 7- and 8-storey shop-workplaces which offer great visibility from the LDP. The first three levels are the retail shops, followed by 2 floors of showrooms, 2 floors of corporate suites with roof terrace, and the top floor (8th floor) being the penthouse of director suite.
Developers obviously know that the only thing people here love more than shopping, is dining. The Gourmet Street concept, which located at the podium level below the i-SoVo towers, will include 21 food and beverage outlets. It is also built along the Central Park shops component, so diners can enjoy alfresco style dining in addition to retail therapy.
Two types of office space are available at Icon City (three if you include the shop-offices mentioned earlier):
- Corporate Office
The corporate offices are designed with optimum practicality, equipped with top notch fixtures and facilities, and impeccable interiors to suit the professional work environment.
- Boutique Office
Specifically designed with mid-sized corporations and organizations in mind, boutique offices are fully furnished with all the conveniences expected of a modern office space, while allowing customization for growth and expansion.
Just like any huge mixed development that combines work and retail, a boutique hotel is perfect for those seeking temporary lodgings while conducting their business there, or simply a better alternative to standalone hotels in the suburbs.
Icon City @ Petaling Jaya is estimated to be fully completed in 2017, with Phase 1 expected to be completed by December 2015.
Residents in the immediate area, as well as daily commuters on the LDP and Federal Highway, have undoubtedly been following the progress of the development (whether consciously or unconsciously). Some may still remember the old Panasonic building that stood on the site, with the (also former) Motorola factory directly opposite it across the Federal Highway. The location is definitely a good one, as it stands at the intersection leading to Kuala Lumpur, Petaling Jaya, Kelana Jaya, Subang Jaya, and Bandar Sunway. However, it is fairly lacking in terms of scenery, as the surrounding area is mostly made up of low-cost housing and highways. The only notable views nearby are Sunway Pyramid Shopping Mall, Paradigm Mall and the Royal Subang Golf Course in Kelana Jaya.
Personally, I don’t think residents will be overly concerned over the lack of scenery, as the development is practically an all-in-one, mini city in its own right, with office space, retail shops, serviced apartments and even a hotel within its entire 19.6 acres. More worrying would be the traffic congestion that would follow if the roads leading in and out are not planned well, especially during peak hours when both highways are jam packed with cars. Pollution would also be a problem due to its proximity to major roads, not to mention security and parking availability as the development includes many components that are open to the public. Also, looking at the layout of the entire development, many of its similar components are placed so far apart (e.g. the retail podium and Gourmet Street) that I can’t help but wonder about the accessibility between the different components.
Icon City @ Petaling Jaya
Address: Sungei Way, Petaling Jaya, Selangor
Developer: Mah Sing Group
Completion: 2017 (estimate)
Land area: 19.6 acres
No. of layouts: 10 (Serviced apartments)
No. of units:-
Serviced apartment: 572
No. of bedrooms: 1 to 4+1
Serviced apartment: 550 – 1,820 sq ft
Shop-office: 11,795 sq ft & 14,021 sq ft
SoVo: 750 sq ft & 990 sq ft
*Disclaimer: All images were taken from Mah Sing and Icon City official websites.